China in Africa: Soft power, media perceptions and a pan-developing identity Author: Shubo Li, Helge Rønning. The voice of China in Africa: media, communication technologies and image-building Author: Fei Jiang, Shubo Li, Helge Rønning, Elling Tjønneland. Half-orchestrated, half freestyle: Soft power and reporting Africa in China Author: Shubo Li, Helge Rønning.