Author: Craig Hayden.

The Rhetoric of Soft Power: Public Diplomacy in Global Contexts provides a comparative assessment of public diplomacy and strategic communication initiatives, in order to portray how Joseph Nye? s notion of ? soft power? has translated into context-specific strategies of international influence. The book examines four cases ? Japan, Venezuela, China, and the United States ? to illuminate the particular significance of culture, foreign publics, and communication technologies for the foreign policy ambitions of each country. The book explores the notion of soft power as set of theoretical arguments about power, and as a reflection of how each country perceives what is an increasingly necessary perspective on international relations in an age of ubiquitous global communication flows and encroaching networks of non-state actors. Soft power is discussed a means by which public diplomacy is justified and in the process, reflects arguments for how each state sees what is possible through soft power. Through an interpretive analysis of policy discourse, public diplomacy initiatives and related programs of strategic influence ? soft power in each case represents a localized formation of assumptions about the requirements of persuasion, the relevance of foreign audiences to state goals,