Author: Frauke Kandale.

Malaysia has developed a market for private higher education in the past few decades. Education turned into a commercial product, which is advertised by the universities’ marketing departments and offered internationally. On a hot and hazy afternoon, Sandra and I drove to Cyberjaya, a satellite town in the Klang Valley in the periphery of Kuala Lumpur, planned as the Malaysian Silicon Valley. There is the main campus of Limkokwing University, a pioneering institution that sticks out with its rather aggressive marketing strategy. As visitors, we got the impression that the whole idea behind this university is a big image campaign. The university opened up branch campuses around the world, not only in Southeast Asia but also in Africa and the Middle East.